update 2 days ago
EMEA Product Manager
  • Lyon, France
  • Publication date: 25/02/2021
  • Ref: 17/09/2020/EU/MKT/CORPO
Job presentation

Working within the department in charge of historical licences from the BANDAI NAMCO Group (PAC MAN, Tales Of, Ni No Kuni, Tekken, Ace Combat,Dragon ball, One Piece, Digimon etc.) and Manga/Anime, you will deal with product strategy for games published by BANDAI NAMCO Entertainment Europe and distributed by our subsidiaries in the EMEA & Pacific Asia regions.
Reporting to the EMEA Brand manager, you will define the product marketing strategies and, working closely with the subsidiaries' marketing teams, manage their implementation across all the territories concerned.
Your principal responsibilities will be as follows:

  • In collaboration with other EMEA Central Departments (PR, Social, Digital, CRM etc.) and your American and Japanese counterparts, you will develop and lead innovative marketing strategies tailored to each product (physical or digital) and local markets
  • Coordinate product marketing plans with all project stakeholders (American/Japanese counterparts, EMEA Central Departments, local subsidiaries) and create appropriate coordination tools and track progress (calendars, pre-orders, etc.)
  • Create and manage the development of all advertising materials in cooperation with EMEA Central Departments, American/Japanese counterparts and external agencies
  • Manage the overall budgets of titles for which you are responsible for
  • Track and analyse KPIs (preorders, sales, DAU, attach rate etc.) to drive business decisions and strategies, especially for GaaS titles
  • Work closely with EMEA Brand Managers, relevant Departments (eCommerce, Licensing etc...) and external partners (other licensees), on 360° expansion of our games' footprint within the entertainment industry.
  •  Constantly monitor developments within the industry, as well as marketing best practices both within and outside of the video game sector.



  • At least 3 years of experience in the entertainment industry (video games, cinema, toys, etc.) as part of an international marketing team.
  • Ability to work with individuals from different geographie
  • Strong organizational skills and ability to meet deadlines
  • Ability to demonstrate an analytical & innovative mindset
  • Effective team player with excellent interpersonal skills
  • Responsiveness & proactivity
  • Fluency in English and in French
  • Passionate about video games 
The company

BANDAI NAMCO Entertainment Europe is a leading global publisher and developer of entertainment content, known worldwide for its successful video games franchises including Tekken™, SOULCALIBUR™, PAC-MAN™, Dark Souls™ and Little Nightmares.

The company is also a recognised leader in games based on Japanese anime properties including One Piece, Dragon Ball, Naruto™, etc.

BANDAI NAMCO Entertainment Europe, as the western content hub of BANDAI NAMCO Entertainment Inc., has a bright future to look forward to, with upcoming projects such as Unknown 9, Elden Ring, Tales of Arise, more on The Dark Pictures, and many more exciting unannounced projects.

Part of the Japanese BANDAI NAMCO group, an entertainment industry leader with a presence in video games, toys and amusement parks, BANDAI NAMCO Entertainment Europe has 15 international offices with operations in 50 countries around the world.


Our company motto is “More fun for everyone”! Find out why you should join the BANDAI NAMCO Entertainment Europe by following us on LinkedIn.

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