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Product Manager- IP Creation Team
  • 49/51 rue des Docks, 69009 LYON - FRANCE
  • Date de publication: 11/01/2021
  • Réf: 18/09/2020-IPC-CORPO

As a Product Manager within our IP Creation Team, you will define & carry out the Marketing Strategy for a portfolio of products across worldwide territories to expand brand awareness, while maximizing revenue and contributive margin.
You will work on a holistic approach of the product/brand, physical and digital, video game as well as any relevant entertainment extensions.
Your main responsibilities include:

  • Defining and carrying out the brand's marketing strategy across worldwide territories, ensuring that it is pertinent to all local and regional offices
  • Teaming up with an IPC producer & our marketing support teams to shape the game's development process according to marketability's best practice.
  • Ensuring an optimal project coordination & brand awareness by working effectively with our internal experts & external stakeholders.
  • Taking responsibility for support & promotion aspects such as:
  • Managing the marketing budget for each title; follow up sales in volume/value, revenue and margin,
  • Developing creative assets in cooperation with the developers and creative agencies, including key art, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, ...
  • Optimizing digital revenues using all available means, including promotional synergies with physical products, cross-platform partnerships,
  • Maintaining a high level of working knowledge on the entire videogame market, its emerging marketing trends & opportunities and global entertainment market



  • At least 3 years of experience in the entertainment industry (video games, cinema, toys, etc.) as part of an international marketing team
  • Ability to work with individuals from different geographies
  • Strong organizational skills and ability to meet deadlines
  • Ability to work autonomously with little supervision
  • Effective team player with excellent interpersonal skills
  • Responsiveness & proactivity
  • Fluency in English, French is a plus
  • Willingness to travel
  • Passionate about video games

“More fun for everyone” BANDAI NAMCO Entertainment Europe is a major video games publisher and distributor. We operate in 50 countries around the world and we are part of the Japanese BANDAI NAMCO group, an entertainment industry leader with a presence in video games, toys and amusement parks. BANDAI NAMCO Entertainment Europe succeeded over the last few years in setting up and developing our business across the EMEA and Asia Pacific region. We hold the leading position in the Japanese animation segment (One Piece, Dragon Ball, Naruto...), we successfully develop our historical and new franchises (Tekken™, SOULCALIBUR™, PAC-MAN™, Dark Souls™), and we publish and distribute major video game companies (CD Project Red, Level 5, Little Orbit...). -------------------------------------- “More fun for everyone” La société BANDAI NAMCO Entertainment Europe est une société d'édition et de distribution de jeux vidéo, intervenant dans 50 pays à travers le monde. Elle fait partie du groupe japonais BANDAI NAMCO, acteur majeur de l'industrie du divertissement présent sur les marchés des jeux vidéo, du jouet mais aussi des parcs d'attractions. BANDAI NAMCO Entertainment Europe a construit sa renommée dans la zone EMEA et Asie Pacifique au travers de nombreuses franchises historiques à succès (Tekken™, SOULCALIBUR™, PAC-MAN™, Dark Souls™) mais aussi en s'établissant comme la référence sur le segment des produits issus de l'animation japonaise (One Piece, Dragon Ball, Naruto, etc.). Nous éditons et distribuons également les jeux vidéo d'éditeurs ou studio tiers (CD Project Red, Level 5, Little Orbit...).

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